What I Do


Mainly, I think about and then do projects on the Internet.

Plus, I can write anything. Trust me, you’ll love it.

I am always looking for interesting projects. If you want to tap my juice, lemme know. I charge by the hour, but in a wholesome way.

My passion is for intersections:

  • Where creative meets technical
  • Where strategy meets tactics
  • Where Internet Life meets Real Life

If something meets something else, I want to make them fit together. These are where the really interesting problems need to be solved. And I love solving problems.

“Detail oriented” is such a terrible term. It doesn’t even come close. I am detail obsessed. My mother calls me Mister Scenario. I was once called Mister Minutia. Your details are safe with me.

Why I do it


I work in web communications for two reasons: the people who are good at it and the people who aren’t.

These things energize and motivate me in a unique way:

  • Getting great copy sent to me that I barely have to edit
  • Sitting down with other communications nuts and going over strategy
  • Complaining about how much we all hate Papyrus

Conversely, these are some baffling, frustrating challenges I love to solve:

  • Getting terrible copy that needs five or six extensive revisions
  • People who set up a Twitter account and a blog, update each ten times in two days, and then leave them for two years
  • People who use Papyrus

To put it another way, I love solving problems and being around problem solvers.